Estherleon 

Contact Information

First Name Estherleon

Last Name Schwartz

Email         estherleon@estherleon.com

Phone        323-653-7420

Website     estherleon.com

 

Book Information

Type of Material   Non-Fiction

Genre of Project  Self-Help, Self-Improvement, Health, Well-Being, Spirituality

Status of Project Complete Manuscript

Title                    Simply Meditate

                           Simply Meditate... with Your Dog & Meow

                           Simply Meditate... with Giggles

                           Tears of Stone And my deal with God

 

Summary

The Simply Meditate series started with a simple concept:  In less than a minute, connect to a Presence of Calm and achieve inner peace.

        

The first book, Simply Meditate was created with a built-in hourly schedule to prompt the reader to take a brief moment out of their busy schedule to connect with a Presence of Calm.

 

At any time during the day, a reader can open Simply Meditate, flip to the current hour and read the meditation. (It's that simple!)

        

Simply Meditate demystifies meditation, making it accessible to anyone.  With just 24 brief meditations, this small yet mighty pocket book is the perfect inter-generational tool to bring unity between generations and cultures while sharing the benefits of calm, inner peace and overall well-being.

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Following the first book, Simply Meditate, Estherleon created Simply Meditate with... your Dog & Meow, and, Simply Meditate with... Giggles.

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The Simply Meditate series is the perfect follow-up to Estherleon's memoir, Tears of Stone And my deal with God.

 

Author

Deep and soulful, this spiritual song bird and trendsetter is a Holocaust survivor with a surprising history. Today, she's a new voice among known Self Help and Spiritual guros. Estherleon is a Cantor, a community leader, an ambassador for peace and the hungry, a grandmother, author, and a multi-disciplinary artist blending together spoken word, poetry and music.

 

Audience

Simply Meditate books serve "self-improvement/self-help" readers with a cross-over to the "well-being and spiritual" audiences. These are consumers who gravitate toward Gaiam, Nightingale-Conant, Hay House, Selfgrowth.com, Beliefnet.com and so on, seeking to improve themselves physically, emotionally, spitiually and mentally. Over 70% of the $10 Billion Dollar self-improvement market serves readers under the age of 45 with an expected year round steady sales of printed books.

 

Competing and Related Titles

Simply Meditate books do not seek to educate, dictate or instruct. Instead, the books alleviate any concerns about how one is suppose to meditate, removes worries about how one is doing in their meditation, how one thinks he/she should or could be meditating, and any reference to religions or philosophies.

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Easily translated into foreign languages, Simply Meditate books are the every person's book for meditating. The series global reach provides a gentle, comfortable ease and pace into 'just doing it,' to achieve a Presence of Calm in under a minute. Simply Meditate books stand apart from the competition:

 

Meditation for Beginners - Jack Kornfield, Ph.D. 2008

13 chapters from an educational and central trainings and teachings found in the best Buddhist monasteries   translated for Western society.

 

8 Minute Meditation Expanded: Quiet Your Mind. Change Your Life. - Victor Davich 2014

...eight-minute-a-day program with a new introduction that aligns the concepts of mindfulness and meditation more closely together.

 

Ten Minutes to Deep Meditation: Techniques that Reduce Stress and Relieve Anger, Anxiety & Depression - Michael J Cavallaro 2014

Ten Minutes to Deep Meditation is here to help. In a simple, step-by-step format, this book helps beginners increase focus and decrease stress through the art of meditation.

 

Prior to finalizing the first book's cover, Estherleon personally brought a sample copy of Simply Meditate to a manager of a prominent book store in Los Angeles and asked his opinion of her book. The manager praised Simply Meditate as a "Treasure" and noted that "... there is nothing out there like this as a pocket book to carry with you all day long."

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Marketing and Promotion

Throughout 2017, Estherleon began using Simply Meditate as part of her live, Mindfulness Music Meditations at Fairfax Library in Hollywood, CA and Westwood Library in West Los Angeles.

 

Now that Simply Meditate has an official ISBN number and bar code on its back cover, Ingram's Lightning Source can distribute the book to 39,000 vendors. With an easy to remember title, the Simply Meditate series is perfect for title specific purchases which account for over 60% of sales, making it ideal for chain bookstores and online purchases. Beyond printed books, Simply Meditate is versitle for other venues such as e-books, CDs, audiobooks, apps, workshops and retreats.

 

Talk shows and the media can easily interview Estherleon about Simply Meditate books. Estherleon's personality and diverse background will keep audiences engaged, delighted and wanting more.

 

As a sustainable brand, Simply Meditate can continue to be developed as a series.

  

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